New Zealand was the leading country of origin in the still white wine category for the four weeks leading up to 28 December 2024. Compared to the same period in 2023, value growth was up 7.3% while volume growth was up 9.7%.
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The year 2022 certainly had its challenges, with businesses struggling to make ends meet amid a soaring cost-of-living – and trading – crisis. However, one business is celebrating a bumper festive period, with last month offering up the best December in the company’s 30-year history.
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Christmas is no longer a single trading period, but a series of escalating moments brimming with opportunities to upsell and drive profit. Jo Gilbert looks at where spirits slide into the mix.
